Meet the team2019-05-16T11:57:01+02:00

Meet the team

The African Deluxe Company is made up of three industry veterans in the African luxury events, advertising and communications industries. The management team has a combined 60+ years of experience in conceptualizing and managing stellar international-level events, and their mandate is to offer unique experiences and event platforms to high-net worth audiences in a compelling way.

It is a partnership that is not only multi-talented but also committed to pushing the envelope in order to offer the most cutting-edge events the South African market has ever seen.

Anina Malherbe-Lan
Anina Malherbe-Lan
Anina is seasoned luxury entrepreneur and founder of VIVIDLUXURY, an agency that has been strategic in launching and growing many of the world’s top luxury brands on the continent over the last 12 years, the likes of which include Gucci, Jimmy Choo, Patek Philippe, Bentley, Fairline, Crystal Cruises, Belvedere, and many more. Anina also co-founded prestigious annual luxury polo event Veuve Clicquot Masters Polo Cape Town, now in its 10th year.
Sandile Dlamini
Sandile Dlamini
Sandile is a KZN based marketing entrepreneur with vast experience working for FIFA, Tourism KwaZulu-Natal and Mpumalanga Tourism, and is the owner of event & marketing company Anzomode. Sandile has a formidable track record in stakeholder relations, logistics and large scale tourism-related events.
Ben Moseme
Ben Moseme
Ben is a serial entrepreneur, who is amongst other things the founder of C-Squared Group, a 360-degree marketing solutions and infrastructure company with offices in Bloemfontein and Joburg that has successfully produced major events like the Macufe Music Festival, the annual SA Sports Awards and Soulful Sounds, to name a few.